PROFESSIONAL

Brand and Packaging Designer | Envogue International | New York, United States

• Conceptualization, development, and expansion of packaging solutions across a wide variety of products and brands in home goods & textiles.

• Conduct market research to identify home trends, competitor strategies, and consumer tastes, incorporating findings into branding strategies.

• Drive different brand identities, ensuring uniformity across all design elements of product diversification.

• Create renderings of finished product looks and physical mock ups.

• Develop multiple iterations of standard design elements assigned to different products across each brand.

• Produce high quality imagery through extensive photo retouching and manipulation applying it to product packaging.

Graduate Assistant in Graduate Communications Design | Pratt Institute | New York, United States

Ideate, coordinate, and prepare promotional material for faculty-led workshop in Graduate Communications Design program. Workshops includes:

• AI Generated Images for Communication Design Practices. Faculty: Jess Jabre (5 Apr 2024)

• Rhino 3D Modeling Fundamentals II. Faculty: Ali Chen (23 Feb 2024)

• Laser Cutting: Creating a Hinged Box. Faculty: Kelly Grey (16 Nov 2023)

• Rhino 3D Modeling Fundamentals I. Faculty: Ali Chen (20 Oct 2023)

• Prototyping with Foam Core and Cardboard Fabrication Techniques. Faculty: Carson Ahlman (15 Sep 2023)

Graduate Research Assistant in Teaching and Learning Center | Pratt Institute | New York, United States

Research on how we might improve connection, communication, and access to resources for adjunct professors, to better support the student experience in higher education of art & design institute in the United States. Faculty: Isabelle Swiderski. Responsible in conducting and managing:

• 2 synchronous workshops of 90-minutes. 

• Monthly meetings with the participating group of faculty and students to go over their diary findings for the month 

• Analysis of the findings entered into dashboard and report

• Discuss and share creative ways to implement wellbeing pedagogies in the classroom, especially in an online or hybrid learning environment for both students and professors.

Graphic Design Intern | Teknikio Co | New York, United States

• Deliver visually appealing layouts for Teknikio’s social media and digital product materials.

• Craft consistent brand guidelines across design projects, including packagings, presentation decks, and website.

• Execute deliverables on projects related to branding, such as updating brand assets or creating new brand materials.

• Photograph and retouch components of products and packagings for website commerce.

• Research information from school curriculums and transform it into a clear and concise educational presentation deck.

• Assist in facilitating and presenting educational workshops with the CEO.

Middle Supervisor (New Packaging Design) | Mayora | Jakarta, Indonesia
Junior Supervisor Designer
Senior Staff Designer
Consumer packaged goods in food, beverage, and homecare. House of Brands: Kopiko, Energen, Beng-beng, Teh Pucuk, Bakmi Mewah, Migelas, Roma Biscuit, Calcheese Wafer, Frutivit, Sari Gandum, Malkist, GentleGen. Market: domestic & export to US, Europe, Asia, Australia, Africa.

• Conceptualize and develop innovative packaging designs for leading multinational brands.

• Create visual layouts and design concepts, including branding, image composition, and other graphic elements.

• Oversee and review final artwork from junior team members, ensuring compliance with FDA regulations and brand guidelines across different markets.

• Manage product and food photography requirements to enhance packaging design and visual appeal.

Graphic Design Intern | Dreambox | Tangerang, Indonesia
Communication design, editorial design, visual identity systems, packaging design

Co-Founder and Creative Director | croseta.id | Jakarta, Indonesia
Creative vision and design strategy for unique crocheting craft products, ensuring alignment with brand identity and market trends.

• Product development from concept to completion, including material selection, color palettes, and pattern creation.

• Collaborate with the co-founders on business planning, marketing strategies, and operational decisions to drive growth.

• Manage and mentor a small team of artisans, fostering creativity and ensuring high-quality craftsmanship.

• Develop engaging content for social media and marketing campaigns to showcase products and connect with the target audience.

• Monitor market trends and customer feedback to innovate and expand product offerings.

Founder and Art Director | cynmarcyn Brand Design & Consultancy | remote
Brand Strategy, Art Direction, Product Development
Clients: Rosemary Almond, Gladly Snack, Nectara, Verlejden Coffee, Gentle Gen, Ravaze Baby Detergent, Kooza Food, Kencana Toko Kue, AKP Organics, Love & Joy, St. Maria Imakulata Catholic Church