American Folk Art Museum Rebranding
How do we create a new look that could transcend better message for a museum?
In this student project, American Folk Art Museum is given a fresh visual to punch more a hint of ‘folksy’ feeling to connect better with the audience.
To enhance a stronger recall of the logo, the American Folk Art Museum is abbreviated into “AFAM”, as we combine a mix of modern rounded and sharp ends for the logotype.
Existing identity
The new identity concept explores a new tone of voice for the campaign.
