Dance and beat are meant for each other. They can’t be separated and instead must join forces to create unforgettable moment. Add lighting and visual effect on stage. Boom.

The project aims to design an impactful influencer package with interactive packaging elements that connect users to an online platform or an Augmented Reality experience. Nike’s Dance Air Sesh shoe with Marshall’s Willen share the same high quality in every aspect. To honor their craft, we have decided to explore the use of these brands as leaders who take charge in redefining what it means to be a dancer, a performer. We want the dance influencers to express their unique artistic vision on stage with the support both of Nike’s Air Sesh shoes and portable Marshall Group’s Willen bluetooth speaker.